1. Keyword ResearchAlthough you might be able to suggest keywords that you would like to rank for, it's best if an SEO professional takes a look at them and does a bit of research. Some keywords are much more difficult to rank for than others, and they might not yield you the same results or could end up costing you a lot of money. Although your SEO company of choice might take your keyword suggestions to heart, it should also be willing to do a bit of research to help you tweak your choices a little bit if necessary. Since people who offer SEO services for a living often have the knowledge and tools to choose the right keywords for each situation, it is a good idea to take their advice.
Even though your SEO company might not actually create all of your content itself, it should handle the outsourcing of the work for you. Then, you don't have to worry about figuring out what your client needs, and you also don't have to worry about the hassle of creating your own written work or going through the process of hiring a writer to do it. If you want to submit content that you have on hand for use on your site or on your backlinks, that will probably be fine. However, you shouldn't have to be responsible for all of this work yourself.
2. Content Creation
Search engine optimization starts at home -- that is, at your home page. Your SEO professional should be willing to make adjustments to your code, add meta tags and handle other necessary tasks on your page. This will help ensure that you rank well and will give you a great base for your SEO campaign.
3. On-Site SEO
4. Off-Site SEOAlthough on-site SEO is certainly a crucial part of any search engine optimization campaign, it isn't the only part. If your SEO company isn't willing to create backlinks and handle other off-site SEO tasks for you, chances are good that you won't see the results that you want. A good company that offers SEO services understands that SEO has to be handled both on the site and off.
5. Additional ServicesIf you think you would like to see traffic come in right away instead of in months, you might need help with social media marketing or pay-per-click advertising. If you are interested in one of these campaigns or other online services, you might want to go with this SEO company that offers them as well.
Although there are quite a few things to look for when choosing a good company for SEO services, you will want to make sure that the company that you are thinking about hiring offers at least these five critical services if you want to yield the best results.
The research and information in this article is provided by Larry Smith, an Internet Marketing specialist at Neueseo. Larry provides consulting and managing services to small and mid size clients on all aspects of online marketing and web design. You can find more of his posts on Facebook and Twitter.